A new public health campaign launched this week by the FNHA is aimed at delaying cannabis use and reducing the harms for young people, as well as expectant and breastfeeding mothers. (Submitted)

A new public health campaign launched this week by the FNHA is aimed at delaying cannabis use and reducing the harms for young people, as well as expectant and breastfeeding mothers. (Submitted)

First Nations Health Authority launches campaign on cannabis use

Ad messages focused on harm reduction for youth and women who are breastfeeding or pregnant

  • Wednesday, November 28, 2018 4:47pm
  • News

It’s a culturally informed approach to cannabis being taken this week by the First Nations Health Authority (FNHA).

A new FNHA ad campaign is aimed at delaying first cannabis use, and reducing the harms among young people as well as expectant and breastfeeding mothers.

“We recognize that each First Nation will have its own perspectives on regulations around the sale and use of cannabis,” said Grand Chief Doug Kelly, chair of the First Nations Health Council.

The marketing messages reinforce Indigenous strength, and are based on the principles of harm reduction.

With 43 per cent of the Indigenous population in B.C. under 25, the FNHA is taking the proactive step to provide some wellness and health information in the wake of cannabis legalization in Canada.

“This is a first step in addressing the potential consequences of cannabis legalization for our communities based on global best practices and traditional teachings,” said Evan Adams, Chief Medical Officer of the First Nations Health Authority. “It is a wellness-centered campaign built on Indigenous values of personal and family responsibility, healthy relationships, and a culture of choices.”

The new campaign reminds Indigenous youth and women that their culture and traditional values give them “the strength and ability” to make the best choices around their health.

READ MORE: Cannabis law enacted on FN land

Examples of the messages:

• My protection is Indigenous. Our teachings guide me to understand the impact cannabis has on me and my baby when I’m pregnant or breastfeeding.

• My patience is Indigenous. Our teachings guide me to reflect on the benefits of waiting until I’m older before trying cannabis.

The ads are geared to multi-media platforms, radio spots, and transit shelter ads across B.C. that will direct people to a cannabis web portal for information and FNHA resources.

The campaign at www.fnha.ca/cannabis is where First Nations people and communities along with health professionals and leadership “can access culturally appropriate tools, information and resources.”

READ MORE: Different approaches to cannabis


@CHWKjourno
jfeinberg@theprogress.com

Like us on Facebook and follow us on Twitter.

More in News

A few hardworking Kent School District students preparing to graduate from high school received scholarships from the school board.
                                Photo courtesy of the Kent School District.
Kent School Board awards scholarships

Kentlake and Kentwood students received tuition help

Maple Valley toddler dies in possible “murder-suicide”

King County Sheriff investigating two deaths in Maple Valley home

House bill paves the way for Lakepointe Property project

Covington mayor says new taxing district will support future roads

Photo courtesy of Building Beyond the Walls 
                                Building Beyond the Walls volunteers building Terry Hildebrand’s ramp alongside his family.
Black Diamond senior given new wheelchair ramp

A 77-year-old Black Diamond resident received a special gift when a Bonney… Continue reading

Remember Monday is Memorial Day

Memorial Day is this weekend and city halls, offices, schools and other… Continue reading

King County’s $5 million derelict boat problem

When a boat sinks, it costs a lot to bring it up, with millions being spent since 2003 on removals.

Self-driving cars: Heaven or hell?

Depending on factors, traffic and environmental impacts could become better or worse.

Learn about tree health with WSU at the library

Maple Valley residents are invited to a free workshop on forest health… Continue reading

5 purse snatching suspects arrested

The suspects were taken into custody on May 18 and were found in Maple Valley

Most Read